Who we are
eCairn Inc. is a privately held software technology company, founded in October 2006. We specialize in community and influencer marketing. Our headquarters are in Mountain View, California in the heart of Silicon Valley. Our founders have a background in collaborative filtering, linguistics, software development and software engineering at well known companies such as Hewlett Packard, Sun, Xerox, eBay and Motorola.
cairn: (kârn) a mound of stones piled up to mark a boundary or path, to guide travelers. An example of how the common wisdom of the community can help and guide the followers.
It is not possible to listen to the whole world to understand it. Few people matter.
eCairn Conversation™ helps marketers to identify their communities and find the top influencers within those communities. The application has been greatly extended to listen to conversations driven by top influencers, to plan outreach and to produce share of mind and share of voice reports.