Why don’t you offer a free trial?

No need: Our eCairn Conversation™ technology brings value during your first use by ranking your community blogs into high, medium and low influencer levels. In other words, once you’ve uploaded your blog list or selected one of the free blog lists provided by eCairn Conversation™, you are getting an immediate return on investment. No trial needed!

What if I want to cancel my subscription?

No problem. Just send us an email at conversation+support at ecairn dot com and we will cancel your subscription immediately, no questions asked.

Why is eCairn Conversation™ one of most affordable solutions on the market?

We believe social media is a must have for any business. Therefore, we have decided to offer our 3 years of research and patent pending technology for a low cost, making it affordable for all businesses. Because we work with large enterprises, our smaller customers benefit from our top notch technical support and knowledge transfer with an easy-to-use Q&A, tutorials and collaterals.

I need more information before I buy, what do I do?

You could start with all the tutorials on our YouTube channel and then register for more webinars. For additional questions, send us an email at conversation at ecairn dot com. We’ll be happy to help you make the right choice.

My company won’t allow credit card or PayPal usage, how do I buy?

No problem. We’ll send you an invoice.

Will I need training to use eCairn Conversation™ software?

It depends how tech savvy you are. We’ve seen new users create their first project in a couple of hours with minimal technical knowledge. Others will want to view tutorials and videos before they start. In any case, we will be in contact with you by sending weekly tips and tricks to get you started easily within the first month.

How long does it take to get started on eCairn Conversation™?

In less than a couple of hours, you can create your project, have eCairn Conversation™ analyze your community, and find your key influencers. Then, you can start listening and engaging with top influencers in your communities. Please have a look at our product page for a description of all the features.

How is eCairn Conversation™ different from other tools?

We focus on the people who matter in social communities. When you decide to engage with influencers, eCairn Conversation™ helps you limit you time and energy to relevant conversations to your business. Based on eCairn's patent-pending technology for social media mining and analytics, eCairn Conversation(tm) stands out with the following differentiators:

• Less noise: our application works to eliminate irrelevant information
• Ability to interact and engage with the most influential people in your social communities
• Immediate and comprehensive understanding of what topics influencers and communities talk about
• Instant visibility and opportunities to build consistent, long-term relationships with your communities
• Identify accessible communities and with whom communications will be productive to your marketing goals
• Segment your efforts so that the right employees are speaking to communities they can manage
• Measure the effectiveness of your campaigns on an influencer per influencer basis

What is the Text Mining feature about?

The Text Mining feature exposes a list of the most frequent expressions found in the conversations you have identified as relevant in the application. It allows you to select some or all of these expressions and produce a word cloud, i.e. a visual representation of those conversations. See this Text Mining example (technology partner: Wordle).

What is the Community Networking feature about?

Social network analysis is the technique to understand the interconnectedness of a group of people. The eCairn Conversation™ network view feature enables you to visualize the connections of your community (or a subset of it). It will show you clusters (sub-groups that are more tightly connected together) and you can overlay them with topic mention (or brand mention). Thus you will be able to understand how the different clusters are connected in more detail. See this Community Networking example.

How to discover key influencers?

Finding your tribes and discovering key influencers is one of the feature of Conversation(tm). You can expand, refine, label and create your community. You can always start from hundreds of list of blogs that comes with your subscription. See how Adobe uses eCairn to discover key influencers in our joint submission to the 2010 Forrester Groundswell Awards. eCairn won the 2010 Forrester Groundswell Awards (category: B2B, Listening). Also have a look at the list of communities available.

Does Conversation(tm) have blogger location?

Yes. So you can find influencers in a specific area like Michigan or California. You can also refine your selection of influencers in your community based on distance to a city or region. By clicking 'View map' a worldwide map shows all influencers with their location. Watch the video tutorial on our YouTube channel.

What social media metrics Conversation(tm) does have to build reports for my clients?

The application comes with a social media dashboard to manage your data through 11 metrics. The 11 metrics includes share of conversations, share of mind, sentiment analysis, top influencers, user activity status, outreach campaign status and more.. Watch the dashboard introduction video on our YouTube channel.

Can I manage Blogger Outreach Campaigns?

Yes. you can define multiple blogger outrreach campaigns and assign them to any of the team members. You can change progress status per influencer, per campaign and view each campaign overall timeline.

Can I rank influencers based on much they talk about my brand?

Yes. It is called filter by relevance to topic. Define a topic around your brand (include/exclude keywords, include/exclude sources, labels, ..) and click on filter by relevance in your commnunity of influencers to narrow the list of sources to only those that have mentioned at least once the selected topic within a given period. It saves tons of time when preparing your blogger outreach campaign.

What personal information is available in the blog card?

The blog card contains all personal info about a blogger. The blog card is made of 4 tabs 'Contact', 'Outreach', 'Traffic' and 'Conversations' in addition to general info like the blog name, team member who added it and labels you assigned. The 'Contact' tab contains the name, bio, url, social media network accounts (Facebook, LinkedIn, Twitter,..), Ads network (Google Adwords, Doubleclick, BlogAds..), location and notes.