The Forrester Groundswell Awards recognize excellence in achieving business and organizational goals with social technology applications. eCairn 2010 winner in category B2B Listening.

Our winning submission to the Forrester Groundswell Awards 2010

Adobe’s Community team found an immediate return on investment using eCairn Conversation™ Social Targeting technology. In just several weeks, Adobe’s Community team has aggregated 463 highly relevant bloggers, is able to assess individual influence and is now monitoring between 200 and 600 conversations daily that matter to their business. Using eCairn Conversation™ increases Adobe Community team productivity and saves time: “Without Conversation™, it would have taken 2 people for at least 6 weeks to find influencers and rate their influence, without really knowing the accuracy of our search and own analysis”.

Case study