Send me the full study now!

Factors to consider for your social media engagement

Beyond the buzzwords and the party names like Facebook page, Twitter account, the social media is a network of virtual communities.
By communities, understand a large group of like-minded people, highly passionate, highly interconnected (through Blogs, Twitter, Facebook, Linkedin).

Within 4 closely related communities and we went through the process of community targeting:

* High Tech: Cloud, Virtualization, Security and Storage.

To do so,we took the top 500 influencers (english language) for each of the above community, except for storage which has a bit more than 100. The aggregate number of conversations from them is close to a million over a 6 months period. Next, we processed them through our social network analysis algorithm to create influencer map, discover what is the real conversations and define blogger outreach strategy.


Enter your email and receive the full study via email.

Learn more about Social Media Targeting