Agencies / Marketers
eCairn Conversation™ has been designed with agencies in mind. You'll find here the marketing services that our agency customers deliver to their Fortune500 customers. Depending on your role, your usage of certain features will vary. Here we show some examples of how usage can change depending on your role as a marketer.
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| Influencer Outreach |
Brand Audits, General Listening |
Community Management |
Competitive Insights |
Your role:
| Product Manager |
Marketing Analyst |
Community Manager |
Social Media Researcher |
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Key influencer communities |
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Key influencer |
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Influencer profiling (geo, brands, topics, etc.) |
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Understand actual vocabulary |
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Visualize trends on topics and brands |
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Decision making item for the consumer |
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Discover hot, emerging trends |
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Conversation matching with strategic messaging |
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Join online discussion |
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Blogger Outreach Campaign |
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Share of voice: # brand mentions / # conversations |
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Share of mind: # influencer mentioning brand / # influencer in community |
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Share of topic: # brand mention on topic / #conversation on topic |
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Engagement tracking (# comment, outreach, ..) |
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Usage of this feature is extensive for this use case. |
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Full usage of this feature for this use case. |
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Usage of this feature is partial for this use case. |
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Influencers Outreach
- You: Product Manager responsible for the launch of a new product or service with differentiated value propositions for specific communities.
- You want to orchestrate a social launch where communities who matter are leveraged throughout all phases of the launch program backed by trusted influencers.
- eCairn enables collaboration across all the processes involved in the launch (product marketing, focus group, PR, advertising, SEO), and measures progress.
- eCairn Conversation™ will help you map your community with the cluster neighbor identification feature. Specific messages can then be elaborated to target the sub-communities you may have discovered. One example of the eCairn Conversation™ neighbor clustering feature can be found in this post.
Brand Audits, General Listening
- You: Marketing Analyst who wants to leverage communities and conversations in Social Media and get real-time market research at a low cost.
- You're concerned by the chaos going on in the social web and want to collect quality and trustworthy data-points by focusing on the right communities. You've tried Social Media Monitoring Solutions, are overwhelmed by the noise and can't get more than a general overview from them.
- eCairn is the solution to provide data-points, actionable metrics and real-time conversations from the communities and influencers that matter.
Community Management
- You: Community Manager building or growing a private community around the brand of your customer.
- You don't know where to promote your community, find new members and attract into your community the people who matter. You also want to feed your community with top notch content that comes from them.
- eCairn is the solution to identify the best people to invite, to spot the conversations in which you should promote your community, and to source external content that will spark interesting discussions.
Competitive Insights
- You: Social Media Researcher in an agency building a brand competitive report for your high tech or retail customer.
- You understand the critical role influencers have in your customer's industry. They influence a brand's image and the best leads come from those movers and shakers in a particular marketplace.
- eCairn is the solution to build Industry Influencer reports containing insights from those influencers regarding your customer's brand, including Share of Mind and Share of Voice. Please have a look at the Amazon Industry Influencer report.
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